Magento is one of the most popular e-commerce platforms worldwide which is used by millions and billions of people. The platform has been designed to deliver cost-effective e-commerce website development for both small and large businesses. The e-commerce industry is growing at a healthy pace and every year many changes are introduced, both technologically and operationally.
There are hundreds of CMS available on the market, Magento 2 Multi vendor marketplace is always a prime choice for most developers and business owners. This is because the development of eCommerce Magento contributes to the creation and development of very attractive and interactive websites. In addition, Magento offers a variety of advanced features that help developers build attractive and feature-rich e-commerce sites.
There are millions of e-commerce websites with several categories of products and services, and if you want to manage a successful online store in the highly competitive marketplace, then the choice of the right e-commerce platform should be your first step.
Today, online shoppers prefer to buy products from e-commerce sites that are capable of delivering a consistent, fast and seamless customer experience.
And these are the pain points for most e-commerce startups because they don’t provide the much-anticipated experience that customers expect.
So choosing the right e-commerce platform for your online store is really important, and that’s the only reason why startups and entrepreneurs rely on Magento and look for better Magento development services to provide the expected customer experience and stay ahead of the market competition.
AI & Chatbots
It is true that the performance of chatbots in terms of dealing with the number of orders on a daily basis is incredible, and no human operator in the world can equal this number.
But all depends on the platform and the speed of service on which the chatbots are integrated. A properly designed chatbot algorithm will help the e-commerce industry grow. Hence, many developers use the Magento platform to embed chatbots as it provides a number of tools for ensure that the implementation and integration of chatbots is effective and efficient.
Also, artificial intelligence has successfully made its presence in the e-commerce industry for years, and AI and chatbots are used to drive growth in the electronic commerce industry.
AR & VR
One of the most popular and avant-garde trends in the development of electronic commerce Magento in 2021 is augmented and virtual reality.
We all know that online shoppers are big technology fans, and augmented reality and virtual reality do that part very well. The technology not only benefits the customers, but is also a boon for online retailers like AR and VR when combined, helps retailers connect with new and target audiences.
AR helps customers test the product virtually which helps customers to take a close look at the product without physically visiting the store.
Both Augmented Reality [AR] and Virtual Reality [VR] enhance the customer’s shopping experience as the user can now use the product virtually and can easily decide if the product will be perfect for him/her.
Personalized Push Notifications
Personalized push notifications are small messages that an e-commerce store owner usually sends to customers, browsers and subscribers to contact them and raise awareness. The function can be used efficiently by online store owners to interact with their potential customers, inform them about new products/services, and increase the influx of traffic.
The shop owner can send push notifications via social networks, SMS or e-mails. To send push notifications to intended audiences, Magento can actually be of great help as it helps to analyze customers’ buying patterns and provide them with personalized push notifications.
Voice search has helped to elevate the e-commerce industry, as users and customers can search for a product without saying a word. Voice search is a feature with which the compatible device takes voice requests from users, detects the language in which the request was requested and delivers the output you want.
Today, various vocal assistants, including Siri, Alexa and Google Home, dominate the marketplace. By using these voice control devices, customers can request their requests or search for a product with voice input methods. The voice assistants will respond to the query depending on the keywords used in the query.
Providing a seamless and consisting customer experience is one of the most important features that an e-commerce site should have. This functionality helps the site to rank higher on the search engine.
Moreover, providing a fluid and uniform customer experience helps the online store owner to increase brand awareness and Internet visibility, which makes the company stand out from the rest of the competitive marketplace.
The e-commerce marketplace is highly competitive, and hundreds of new e-commerce websites are added to the network every day. With such competition, you should bear in mind that your e-commerce website provides a smooth and consistent consumer experience to keep your business going and running. To achieve this, a platform such as Magento helps e-commerce business owners meet these requirements on a large scale.
The next popular trend in the development of e-commerce Magento in 2021 is live broadcasting. The feature is the most popular and is currently the hour-long need for online marketing. With increasing interest in webinars and live sessions, the importance of live streaming has dramatically increased in the digital world.
Live streaming offers benefits to the store owner as well as customers. For store owners, it helps capture the target audience by understanding customer needs in detail, which really enhances customer engagement. While store owners can use the Live Chat feature to directly connect with customers via social media platforms, including Facebook and Twitter. With live chats, customers can get answers to their questions about products right away.
Always keep in mind that it takes a lot more than developing Magento e-commerce to obtain sales for your e-commerce site. Once you’re done setting up your website, you can’t just sit back and wait for sales to flourish.
To ensure that you get the required sales figures, you would need to get your e-commerce website rank higher on various search engines, including Google.
Moreover, you will need an intelligent search feature on your e-commerce site to provide an excellent user experience and make sure your clients are easily able to find the desired products. You can even use the Magento plugin development services to improve the customer experience.
To make sure that you use high quality product images on your website, you can either click the pictures of the product yourself from different angles or hire a professional photographer to click the pictures of the product for your website.
Using pictures of high quality and detailed products on your e-commerce shop will help your customers find out about your products in detail so they can buy them virtually without having any unnecessary confusion and second thoughts.
In addition to using images, you can also save videos of your products and upload them to your e-commerce site to boost your sales and income.
Visual Search & Image Recognition
Visual search is one of the most important and popular features that has been used mainly by the users to identify landmarks get directions, etc. But now, the functionality has gained ground on the e-commerce platform also, as online customers are nowadays searching more and more images to know in detail which product they are interested in buying.
Visual research and image recognition are very important features to ensure that you get the audience required for your online store. In addition, your online store’s equipment with these features will help customers to have a detail an overview of the product of interest to them to avoid any confusion associated with the purchase.
Magento provides this functionality to boost the capacity of your e-commerce site so that it can. Attract the target audience and stand out from the competition in the highly competitive e-commerce market.
Social Media Integration
Social media is a powerful digital marketing technique, and we all know the importance of the social media platform in promoting and marketing your ecommerce. Today, people have started spending decent time on social media platforms that has actually makes the platform a good place to promote and market products to enhance brand visibility and awareness.
Also, understanding the market requirements, popular social media channels, including Instagram and Facebook, provide marketing packages to help businesses boost sales and ROI.
Magento supports social media integrations and quickly adapts to this trend, which can ultimately help you increase sales and revenue of your e-commerce business.
If you are an e-commerce business owner who is fighting for brand visibility and keep your e-commerce business and operating in the highly competitive market, so all you need is Magento Ecommerce website development company. Opting for these services will help every e-commerce player stay ahead with your competitors.